About me

Copywriter. Editor. Communications leader.

For 18 years, I've been helping brands, businesses and purpose-led organisations find the stories worth telling - and the smartest ways to tell them.

My career began in journalism, where I learned how to uncover compelling stories, ask better questions and write content people actually want to read. I went on to hold senior editorial roles at some of Australia's most iconic publications, including CLEO, DOLLY and Bride Australia, before making the leap (carefully - I'm a klutz from way back!) into marketing and communications.

Since then, I've worked across the media, corporate, health, fitness and not-for-profit sectors, leading communications, content and marketing strategies for organisations ranging from household-name brands to purpose-driven charities.

Along the way, I've written everything from feature articles and website copy to annual reports, thought leadership pieces, media campaigns, speeches and strategic communications plans. I've worked with organisations including Kidsafe Victoria, The Embrace Collective, Alfred Research Alliance and Fernwood Fitness, and created content for brands like Red Bull, Ceres Life, Cotton On Group, YHA Australia, Ovarian Cancer Research Foundation and Webjet.

A CV with more than a few plot twists? Absolutely. But what ties it all together is a belief that great communication should do more than fill a page. It should build trust, inspire action and create meaningful impact.

The result is a rare combination of editorial storytelling and strategic communications expertise. I can uncover the story at the heart of your organisation, then help you tell it in a way that connects with the people who matter most.